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MTR Foods announces aggressive business plans relaunched the brand with a dynamic new look MTR Foods, a pioneer in the food processing industry and a trusted name with a heritage of 85 years, now plans to authentic Indian vegetarian cuisine and presented their strategy to double the turnover of Rs 500 crore and profits of the company has tripled in 2012. MTR Foods, your friend in the kitchen, a new face of change for the brand in India introduced the recovery by allits new packaging. The purpose of this exercise is to revive the brand more attractive to modern consumers in India, at the same time remain faithful to brand history to remain binding. Commenting on the way forward, Sanjay Sharma, CEO of MTR Foods said: "Indian consumers, especially women is changing, has multiple functions driving at hand, in addition to cooking. This is therefore the medium-term objectives to revitalize the brand for growth and the shift from a focus exclusively onSouth India, with the support of marketing and product innovation and brand to a pan-Indian. To achieve this objective, the interim food in recent years the realization of our extensive research and has gathered important information about their brands, categories and key consumer and identification of important growth sectors. Research and analysis have been used to develop a solid plan for growth, a platform and a stronger position intermediate new food brand architecture, which acquired by WAS...

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